Close-up Display

An integrated POSM and retail branding campaign developed for Close-Up, focused on creating strong consumer visibility and enhancing shelf impact within supermarket environments. 

The project included counter display units, hanging aisle strips, shelf extenders, branded umbrellas, retail signage, and in-store activation elements designed to reinforce campaign messaging across multiple shopper touchpoints. The vibrant visual identity and strategic placement of displays helped increase product awareness, support promotional activity, and strengthen customer interaction within high-traffic retail spaces. 

The execution balanced bold branding with practical merchandising functionality to deliver a seamless retail experience.