Put a Zing On It! Campaign

A high-energy promotional activation campaign created to support experiential marketing and consumer engagement for Golden Penny Spread. 

The project featured multiple POSM and activation assets including branded sampling booths, promotional kiosks, activation wheels, merchandising stands, and wearable sampling trays used during retail and outdoor activations. The campaign was designed to increase product interaction, encourage customer participation, and create memorable brand experiences through visually engaging activation elements. 

The execution blended experiential marketing with practical promotional tools to drive visibility, awareness, and consumer engagement across different retail and activation touchpoints.